Privacy Policy

This Privacy Policy describes how Aaina Textiles collects, uses, and protects your personal information. We are committed to safeguarding your privacy and ensuring transparency in how we handle your data when you interact with our website and services.

Who We Are

We operate as a textile and home decor business specializing in authentic Rajasthani mirror work and ethnic textile wall decor. Our primary purpose is to provide beautiful, handcrafted products to enhance homes throughout Jaipur and beyond. We are the data controller responsible for processing your personal information in accordance with applicable data protection regulations.

Information We Collect

We collect various types of information to provide and improve our services:

• Personal Details: Name, email address, phone number, and postal address when you register, place an order, or contact us
• Order Information: Payment details, delivery preferences, and product selections for transaction processing
• Communication Data: Messages, inquiries, and correspondence when you contact us through contact forms or email
• Usage Data: Information about how you interact with our website, including pages visited, time spent, and browsing patterns
• Device Information: IP address, browser type, device type, and operating system for security and analytics purposes
• Cookies and Tracking: Identifiers stored on your device to enhance your browsing experience and track website performance

Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Consent: When you explicitly agree to our data collection, such as subscribing to newsletters or using optional features
• Contract Performance: Processing necessary to fulfill orders, deliver products, and manage customer accounts
• Legitimate Interests: Improving our services, preventing fraud, ensuring website security, and conducting business analytics
• Legal Obligation: Complying with applicable laws, tax regulations, and regulatory requirements in India

How We Use Your Information

Your personal data is used for the following purposes:

• Processing and fulfilling orders, including payment collection and delivery coordination
• Sending order confirmations, shipping updates, and customer service communications
• Responding to inquiries, providing customer support, and addressing complaints
• Personalizing your experience and recommending products suited to your interests
• Analyzing website usage patterns to improve functionality and user experience
• Conducting marketing campaigns and promotional communications (only with your consent)
• Detecting and preventing fraudulent transactions and unauthorized access
• Maintaining records for accounting, auditing, and legal compliance purposes

Data Retention

We retain your personal information for specific periods based on the purpose of processing:

• Customer Account Data: Retained for the duration of your account and up to 36 months after your last transaction for record-keeping and potential future orders
• Order and Payment Information: Maintained for 60 months (5 years) to comply with tax and financial regulations in India
• Contact Form Messages: Kept for up to 24 months after your last inquiry or interaction
• Marketing Communications Data: Retained for 12 months after you unsubscribe or until you withdraw consent
• Website Analytics and Cookies: Retained for 12-14 months for performance analysis and user behavior understanding
• Server Logs and IP Data: Maintained for up to 12 months for security and troubleshooting purposes

After these periods, we securely delete or anonymize your information. If you request deletion, we will remove your data within 30 days, except where retention is required by law.

Your Privacy Rights

You have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Correct inaccurate or incomplete information in your account
• Right to Erasure: Request deletion of your personal data under certain circumstances (the “right to be forgotten”)
• Right to Restrict Processing: Limit how we use your information in specific situations
• Right to Data Portability: Receive your data in a structured, commonly-used format and transfer it to another service provider
• Right to Withdraw Consent: Revoke consent for marketing communications and optional data processing at any time
• Right to Object: Oppose processing for marketing, profiling, or legitimate interest purposes

To exercise any of these rights, please contact us using the details provided in the Contact Us section below.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences, track website performance, and deliver personalized content. We use both session cookies (temporary) and persistent cookies (longer-lasting). You can control cookie preferences through your browser settings. However, disabling certain cookies may affect website functionality. We do not use cookies for tracking across third-party websites without your explicit consent. For detailed information about our cookie practices, please refer to our Cookie Policy.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include SSL encryption for data transmission, secure payment gateways, restricted access controls, and regular security audits. However, no method of transmission over the internet is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

Third-Party Services

We may share your information with trusted third parties only when necessary to provide our services. These include payment processors, shipping partners, email service providers, and analytics platforms. We ensure all third parties adhere to strict data protection standards through data processing agreements. We do not sell or rent your personal information to third parties for marketing purposes. Your data will not be shared with unrelated businesses without your explicit consent.

Supervisory Authority

If you believe we have violated your data protection rights or have concerns about our privacy practices, you have the right to lodge a complaint with the relevant supervisory authority. In India, you can file a complaint with the Ministry of Electronics and Information Technology (MeitY) or the Data Protection Authority once it is formally established under the Digital Personal Data Protection Act, 2023. You retain the right to pursue legal remedies through courts as well.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any material changes will be notified to you via email or a prominent notice on our website. Your continued use of our services following such updates constitutes your acceptance of the revised policy. We encourage you to review this policy periodically to stay informed about how we protect your information. The “Last updated” date at the top of this page indicates when we last made significant changes.